The Future Water Association (FWA) is a not for profit business support organisation that aims to shape the future of the water sector.

Its 140 members include both water companies and suppliers to the water industry and its focus is on future innovation and the encouragement of best practice within the sector.

Greddf’s Mark Campbell-Blake has provided the FWA with the services of a Finance Director and strategic management on a flexible and part-time basis, for the past two years.

Here, FWA’s CEO Paul Horton explains how the business relationship has benefited the organisation.

“Mark has definitely brought a different dynamic to FWA and has helped us to look at the way we work,” said Paul.

“It is far more than accounting advice – he is able to look at the data and not only explain what the figures say about our financial health but also what decisions we need to take as a result.

“a different dynamic”

“Mark helps us rationalise our thinking. He has also been instrumental in our move to Xero which means we have real time financial data at our fingertips.

“Since joining our board, he has been able to crystallise our thinking; extrapolating the data for us and presenting financial data in an easy to digest form so that we don’t get bogged down in detail.

“helped us rationalise our thinking”

“I particularly value the fact that he is able to add interpretation and thinking to the data - and to find someone who is able to put that level of business thinking into the data, is invaluable.

“In my role as CEO, it incredibly helpful to have someone like Mark who can direct me to the key aspects of FWA’s finances that need my attention.

“add interpretation and thinking to the data”

“Looking to the future, there are a number of changes in the pipeline for Future Water. Mark is helping us to review and negotiate the lease on our accommodation and he has assisted with the recruitment of an accountant who now works with us on a retained basis to deal with out MTD, payroll, pensions and HMRC dealings.

“real-time financial data at our fingertips”

“If I had to sum up what Mark, through Greddf, has brought to our organisation, I would say he has provided clarity of thought that wasn’t there before, enabling us to make proper business decisions that ultimately allow us to serve our membership better”